Tell your story…
Since the 1940’s, hard-working men and women have had a lot to say about their jeans.
You can tell a lot about a person by the clothes they wear.
Dependable… Durable… Comforting…
These things describe both the clothes and the people who wear them.
As jeans fans we want to hear from you.
Your stories. What make your jeans special to you.
Maybe some probable past scenarios would help jog your memory… Have they worked for you out on the range roping the cattle? Helped you attract the eye of a certain someone? Saved you from being impaled by a vicious hogzilla tusk? Shielded you from the venomous bite of a diamondback rattler? Protected your rear while you were sliding into home plate while scoring the season defining run? Made a fireproof barrier between your legs and the heat of a Fourth of July backyard extravaganza gone wrong? Have they become a personal flotation device after your personal watercraft was struck by a rogue meteor? Did they give you the confidence to pull a 100 mile per hour wheelie down the freeway at three AM after a night of drinking whiskey and ale? Do they confine the contours of your body in such a way that you become irresistible to members of the opposite sex? Might they one day be the jeans you are wearing when you win the Clark County Alabama line dancing title for the eleventh straight year in a row? Could they possibly one day save you from the ravages of a rabid alligator while you are on a Florida skunkape expedition?
People sometimes wear jeans to protect themselves from the elements. Sometimes they wear them to look good. Chaps were invented in Mexico. The ch is pronounce like sh. Chaps were used to protect the vaqueros, or horse riders, from tearing the legs off their clothes while going through the dense brush that is so common in Mexico and the American southwest. However, chaps made of leather are heavy and cumbersome, so rather than wear heavy chaps a cowboy could wear jeans and less substantial chaps and be much more comfortable. Pretty much only a cactus can tear the denim used in work-quality jeans. Jeans are one of the most popular American exports. Back during the Cold War American jeans went for upwards of $1000 in Soviet currency. They became a status symbol in deprived nations around the world. Vintage jeans can still fetch big money if they are from the right era and in the right condition for a. What other kind of clothing increases in value when it is damaged in some way. Remember acid-washing? Damaged in a drill? No problem!
Tell us why you wear Wrangler jeans and no others.
Since 1943 the jeans have been the tried-and-true standby of the best cowboys, and the best wannabe cowboys in the world. Or anyone else that wears cowboy boots and stuff. Some football players too. Seriously though, there are no jeans out there that are more functional and more fashionable.
Built to last, few other articles of clothing have undergone so few alterations while remaining so long a staple of the American wardrobe.
When you do something right, you stick with it.